Group by job
Readers compare tools by the job they need done: booking, email, checkout, forms, analytics, hosting, or automation.
Add why it was included
One sentence of context is more useful than a logo grid. Say who the resource fits and where it may be too much.
Mark commercial links
Disclosure belongs near buying decisions, not hidden in the footer.
Reader note
When a page mentions a commercial resource, Hotgingerweb tries to keep the decision criteria visible beside the link. The practical fit matters more than the promotion.